Problem:
Knowing this is the first time a M5 Touring is hitting the US market, we knew we had an opportunity to showcase the uniqueness of the vehicle. From being based on the new M5 hybrid, we understood this would be received slightly different than most new M vehicle launches.
Idea:
We wanted to keep the piece simple and let the bold design of the vehicle do the selling. By showcasing the new styling and touching on the (insane) performance numbers, we ended up with an email that looked exclusive, had easily digestible content, and leaned into the design of the car and its striking angles.
