EV AWARENESS
The new iX
We introduced North America to how much more awe-inspiring their lives can be with the iX. We wanted to explore the excitement, elegance, elevation and utility the iX brings through brave, innovative and digitally-driven ideas. We looked at this launch as the opportunity to experiment with design and get to ideas that don’t have to live as just ideas.
My role: Art Director
i4 EV Awareness
We had to create a conquest email campaign to conquest key Tesla audience with BMW’s competitive advantages and special sales program with the goal of increased consideration and conversion for the BMW i4.
My role: Art Director
