Online Bill Pay Landing

My Role: Design Manager, Art Direction

Problem:
This project was driven by a request to deliver a page that was meant to increase online bill pay adoption. When we looked at the data, we found that online bill pay adoption wasn’t the issue. The issue was the lack of autopay adoption which also drove online bill payments.

Idea:
We wanted to simplify the experience and deliver a single page that took into account all of our online bill payment methods. The page utilized clear and concise copy, a cleaner design, and a content strategy that helped the user.

Results:
After the page was live for six months, we saw a 34% increase in autopay adoption which drove upticks in online bill payments.

MyFrontier Mobile App Landing Page

My Role: Creative and Art Direction

Problem:
We were struggling to get mobile app adoption across our customer base. People were either unclear on how to use the app or what value it provided to them and their account.

Idea:
After we performed some user testing, we immediately understood why the customers didn’t understand the app and tailored a new landing page that outlined the benefits of the app. We put the focus on account management so the user would grasp how the app was supposed to be used.

Results:
The page was an overarching success. We were able to truncate the content we had on the older page and really focus on what was important to our users; paying their bill. With the focus on downloading the app and then paying a bill, we were successful in increasing app adoption and also saw an increase in payments via the app.

Channel Negotiations
Microsite Consolidation

My Role: Creative and Art Direction

Problem:
The channel negotiations microsite was always a very heavy and hard site to maintain. The purpose of the site was to inform the users when they may loose a TV channel and why that was happening. The copy was overly descriptive and verbose and users couldn’t find useful information that pertained to them.

Idea:
With the help of the SEO, content, and development teams, I came up with a single page solution. The new page provided the user with the most important information and trimmed out the copy and visuals that were stopping users from finding the content to explain why there was a channel negotiation happening.

Results:
We trimmed down the multi-page microsite into a single page. The new layout had an updated design that was easier to read and it also provided clear and concise content blocks that gave the user the information they needed right away.

Olympics Hype Page

My Role: Creative and Art Direction

Problem:
Frontier put up a landing page for the Olympics with poor user engagement. In 2016, the request came to put up the “same ol’ page” with updated graphics.

Idea:
Working with a contact at NBC and they provided us with a handful of different videos to pull content from. Once I had that, I realized we should put a video asset on the page. However, putting that video in the hero felt cliche so I worked with a developer to find a way to get a video into an image of a TV to make it look a little more engaging. With that, I wanted to add a way for users to engage with the page and not just read, so I was able to get Marcom to agree to adding app buttons for users to download ways to watch the Olympics.

Results:
We created a new landing page design with an NBC-provided sizzle reel into the middle of the page. This allowed us to leverage the Olympics creative at the top of the page but create excitement as the user moved down the page for better engagement. We had thousands of users click the CTA’s that were not present the year before.

Mercedes-Benz

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