Dealer Lead

Non-Dealer Lead

Trade Show Communication

My Role: Sr. Art Director

Problem:
For the upcoming trade show year, Mercedes USA wanted to start getting interest for business owners to consider purchasing a MB Van for their transportation needs.

Idea:
We created a dealer and non-dealer lead email that used personalized data to speak to the lead directly. The difference between the dealer and non-dealer was the addition of a dealer address and text that informed users that a dealer rep would be contacting them soon.

Financing Touchpoint

My Role: Sr. Art Director

Problem:
We found prospective customers we’re aware of some of the available financing options from Mercedes-Benz.

Idea:
We wanted to create awareness on the Mercedes-Benz Financial services by providing a lead in that highlighted the current financing rates. We followed the financial information with some features and benefits of the vans and how they can help someone’s business.

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